About Us

Welcome to Zar the Brand, where tradition meets modernity.

Founded in the flames of passion for the heritage of traditional craft, the beginning of Zar was really just a little effort to revive and preserve the exquisite Gota embroidery. Our legacy was cast in our root strengths—vibrant colours, design aesthetics mirroring our emotions, fashion continually evolving, and an unforgettable retail experience. Zar has been making it possible for people to dress in an inspirational, vibrant, and yet affordable way since the brand's inception in 2018.

We honour the faith you place in your identity by empowering you to express to the world everything you are. Quality and innovation are driving our commitment; they have been the impetus behind our steady growth into a respected name around the world. Every creation is carried out with a final fusion of tradition and modernity, crafted to express and complement your inimitable style. We believe that culture, values, and mindsets never remain the same. They are in a continuous state of evolution, and we look forward to transforming along with them.

At Zar, our mission is to empower individuals through fashion that honors heritage while embracing contemporary trends. We are committed to delivering high-quality, stylish, and sustainable clothing that reflects our customers' individuality and confidence.

• Quality: We don't compromise on quality. Our clothes are made of the finest materials and quality workmanship, making them durable and comfortable.
• Innovation: Like us, fashion changes every season. We welcome innovation in our designs and manufacturing processes; therefore, we are always ahead of the trends with fresh and exciting styles.
• Sustainability: We dedicate ourselves to safeguarding and promoting the positive exploitation of the environment. We use eco-friendly materials and ethical manufacturing processes, aiming to make the least possible environmental and ecological footprints.
• Customer Satisfaction: A vital part of our mission is to have our customers at the focal point of everything we do. We listen to what you have to say and always aim to do better than your expectations so that you can be sure of having a smooth shopping experience supported by our premium products.

At Zar, we have all the answers to your fashion needs under one roof. Celebrate a blend of heritage and modernity with Zar, and let Zar innovate your fashion experience. Our collections are so varied and diverse that they suit any occasion and style. There is an array of classic and royal kurta pyjama sets, kurta pant sets, and prince coats within the men's collection. Gharara sets, classic sarees, and chic casual wear are available in the women's section. The Zar Western Fusion collection fuses Eastern aesthetics with modern design. We also offer a wide range of accessories, including earrings, necklaces, hand accessories, and statement pieces. We also extend our handcrafting skills to home décor items flawlessly, such as wall art, bags, and clutches, with a perfect touch of Zar in all aspects of life.